EXECUTIVE MASTERCLASS

The New China: Partner, Competitor or Buyer?

The New China: Partner, Competitor or Buyer?

The model that is redefining global capitalism.

An executive session on scale, speed, and control in global capitalism — and what the new Chinese centrality means for Portuguese businesses that need to make clear-headed decisions.

4-hour morning

4-hour morning

In person or online

In person or online

Available nationwide

Book session

What you will take away from the session

01 — Understanding contemporary China beyond prejudice.

02 — Identify the differentiating factors of the Chinese model.

03 — Moving from a macro-state vision to the micro-business universe, by presenting real case studies.

04 — Assess strategic implications for your sector.

05 — Compare the three most successful Asian models: China, Japan and Singapore.

Format

Format

• 4-hour in-person executive session, 1 full morning (09:00 - 13:00), with exclusive support material.

• Approach: strategic, non-academic reading, applicable to industry, export, sourcing, investment, and leadership.

• Includes recommended readings + complete visual support.

• Can be adapted for business schools, companies, or industry associations.

Target audience

Target audience

• Administration / General Management.

• Companies exposed to Chinese competition, global sourcing or Asian partners.

• Directors of strategy, internationalisation and operations.

• Professionals in industry, technology, energy, retail.

• Public policy makers.

Why now

Why now

• Chinese pressure on European industry.

• Formation of new clusters: electric vehicles, batteries, AI, supply chain.

• Emergence of disruption and need for business repositioning.

• Need for strategic reading of China for decision-makers.

Prerequisites

Prerequisites

• Minimum of 5 years of professional experience in management roles

• Fluency in Portuguese (programme taught in PT).

• Prior knowledge about China is not required.

• Openness to question assumptions and debate divergent perspectives.

Investment

Investment

• Executive boutique format (group up to 10 pax): €1,000 + VAT

• Standard in-company: €1,250 + VAT

• Premium version with sector customization and closed debate: €1,500 + VAT